Marketing a Cultural Icon.

We've proudly worked with the Guinness Cork Jazz Festival, partnering with ChoiceCuts Productions to deliver the festival's digital marketing and live event coverage.

Founded in 1978, the Guinness Cork Jazz Festival is one of Ireland's most iconic and longest-running music festivals. Every October, the city of Cork comes alive with hundreds of performances across venues of all sizes, attracting internationally renowned jazz artists, emerging musicians and thousands of visitors from Ireland and abroad. As part of the festival's marketing team, we were responsible for delivering the festival's digital marketing strategy with one clear objective: driving ticket sales while building excitement before and throughout the event.

Our work included managing Facebook and Instagram throughout the campaign, creating and optimising paid Meta advertising campaigns to maximise ticket sales, delivering email marketing campaigns to promote headline performances and festival announcements, and running audience engagement competitions to grow reach and generate new subscribers.

During the festival itself, we provided live social media coverage from venues across Cork, capturing the atmosphere of performances, sharing real-time content and keeping audiences engaged throughout the weekend.

Working on a festival of this scale requires a fast-paced and flexible approach. With multiple events taking place simultaneously, campaigns needed to be continually optimised to support ticket sales, promote key performances and ensure audiences stayed connected with everything happening across the city.