Registrations, Accelerated.
200% Increase in Registrations
The Athy Half Marathon is one of Ireland's most established road running events, attracting runners from across the country to take part in its Half Marathon, 10K and 5K races.
With registrations needing a boost in the lead-up to race day, the organisers partnered with us to help drive entries through a targeted Meta advertising campaign.
Our goal was simple: put the event in front of the right runners, at the right time, with creative that encouraged them to take action.
Through continuous testing, audience optimisation and campaign refinement, we focused on one thing… getting more people to register.
In just six weeks, our Meta advertising campaign helped deliver a 200% increase in registrations, growing the event to over 1,200 participants while maintaining an average cost per registration of just €3.50.
Our Approach
Every event is different, so we don't rely on a one-size-fits-all strategy.
For Athy Half Marathon, we:
- Built highly targeted Meta advertising campaigns.
- Tested multiple creatives and messaging.
- Refined audiences throughout the campaign.
- Continuously optimised performance based on live data.
- Focused on turning interest into registrations.
